Premium denim and contemporary fashion for women of all sizes.

Standards & Practices® offers premium denim and stylish contemporary fashion for women of all sizes (2 - 22) . Designed to deliver the fit, feel and style of the most fashion-forward brands available at a comfortable price. We cultivated a brand with a nod to global trend, and a cult following of pragmatic yet trendsetting fashionistas who love us for our quality, accessibility and style.

"There is no reason why women of all sizes can’t look just as fabulous and fierce as all other women. It’s a design issue, not a customer issue"

Steven Mayor, Lead Designer

Standards & Practices focuses on creative and customer-driven design. With a dedication to quality workmanship, each piece is not only beautiful and distinctive but designed around the body types and needs of women of every size.

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