Premium denim and contemporary fashion for women of all sizes.

Standards & Practices® offers premium denim and stylish contemporary fashion for women of all sizes (2 - 22) . Designed to deliver the fit, feel and style of the most fashion-forward brands available at a comfortable price. We cultivated a brand with a nod to global trend, and a cult following of pragmatic yet trendsetting fashionistas who love us for our quality, accessibility and style.

"There is no reason why women of all sizes can’t look just as fabulous and fierce as all other women. It’s a design issue, not a customer issue"

Steven Mayor, Lead Designer

Standards & Practices focuses on creative and customer-driven design. With a dedication to quality workmanship, each piece is not only beautiful and distinctive, but designed around the body types and needs of women of every size.

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With the power of smart & reliable supply chain we are expert at the speed to market manufacturing for high-end fashion apparel of almost all categories in small and big quantity. We are striving to have products go directly from the factory floor direct to the consumer in the near future.


Brand-building innovative design in both conceptual or technical, by our creative & experienced design team, provides every customer with fashionable, quality and value in each market segment.


Excellent in operation of branding website under different E-commerce platform such as Magento, Shopify, etc. and are improving our sales through all different digital channels available on the market. Advanced technology in E-commerce traffic generation & conversion, managing & analyzing valuable data to predict sales trends and future merchandising strategies.


Our state of the art inventory & fulfillment management software system enables robust shipping and distribution capacities and provides “Direct to Consumer” fulfillment for our own web stores and our drop-ship retail partners Nordstrom, Belk, Neiman Marcus and etc. as well as the retail orders from all the Market Places such as Amazon, eBay, Walmart, and jet, etc. on top of the traditional wholesale BtoB business.


With over 25 years experience of production and brand building in variety of market segment in fashion industry our merchandising, marketing and sales strategies helps ensure overall success of the brand and products lifespan at each critical point of the process.


Combining creative minded people with data scientists in our marketing team enable us to use most advanced digital marketing tactics together with conventional campaign for delivering the authentic message to stimulate enthusiasm and loyalty among customers for total brand experiences.


 9328 Telstar Ave, El Monte CA 91731

Tel: (626) 338-3838 | Fax: (626) 338-6886

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